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May 09, 2024
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BUS 215 - Principles of Marketing
Students will explore the role of marketing in for-profit and non-profit organizations and its relationship and interaction with all the other functions of an organization. Students will study the overall marketing process, as well as the individual components of the marketing mix (product, pricing, promotion, and distribution) of a product/service. They will prepare a marketing plan and develop key strategies for each component of the marketing mix through exposure to real-life case studies.
Prerequisites & Notes
Offered: Every Spring Semester
Credits: 3
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