Master of Business Administration in Management with Marketing Concentration

The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. 

Student Learning Outcomes

• Research and evaluate situational data for the purposes of making better strategic marketing decisions.
• Synthesize critical thinking logically and analytically about complex local and global problems.
• Evaluate and communicate effectively in a range of strategic business environments.
• Assess individual and societal responsibility when encountering new environments and complex challenges.
• Analyze and reflect upon the diversity inherent in one’s personal beliefs and biases to understand their role in contributing to the complexity of human interactions within an organization.
• Compare and contrast the social, ethical, and global responsibilities within management positions with special attention to the Catholic social teaching.