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Aug 30, 2025
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BUSS 581 - Digital Marketing & Analytics
This course explores key trends in digital marketing, focusing on strategies that drive online success. Topics include website design for conversion, search marketing, social media selling, content marketing, persona development, and more. Students will learn fundamental digital marketing concepts and analytics, gain an overview of various online marketing tools and strategies, and understand the role Artificial Intelligence will play in shaping the future of digital marketing. By the end of the course, students will be equipped with the knowledge to create effective digital marketing campaigns.
Prerequisites & Notes
Offered: Spring semester
Credits: 3
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