BUSS 342 - Sports and Entertainment Marketing
The world of sports and entertainment is not immune to market forces that necessitate the application of sound marketing practices. Students will study successful and unsuccessful marketing efforts of actual entities ranging from sports to music to cinema. Students will be required to analyze the effectiveness of several sports and entertainment marketing programs via field study exercises and case studies. Students will also complete detailed marketing projects for a sports or entertainment franchise of their choice.
Prerequisites & Notes
Offered: Spring semester
Credits: 3
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