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Apr 20, 2024
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2022-2023 Rivier University Academic Catalog [ARCHIVED CATALOG]
Bachelor of Science in Marketing (Day)
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The marketing program is intended to prepare individuals for marketing responsibilities in industry, nonprofit, and service organizations. The combination of liberal arts, solid business fundamentals, and array of most current necessary marketing courses provides the framework needed for successful marketing careers. The program also allows for a smooth transition to the Master of Business Administration (M.B.A.) program.
Student Learning Outcomes
- Research and evaluate environmental data for the purposes of making better marketing mix decisions.
- Think logically, analytically and creatively about complex, contemporary, local and global problems.
- Assess and communicate effectively in a range of progressively more challenging strategic business environments.
- Determine personal and social responsibility in response to new settings and complex problems.
- Understand and apply learning to the diversity and complexity of human relationships involved in an organization.
- Compare and contrast the social, ethical, and global responsibilities within management positions with special attention to the Catholic social teaching.
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Major Requirements (57 credits)
Business Core (42 credits)
Related Marketing Courses (15 credits)
General Education Requirements (42-45 credits)
Associated with General Core
Who is My Neighbor? Students explore this question in their second and third years.(6 credits)
- HUM200 Literature, Art, and the Human Credits: 3
Students take one -200 level interdisciplinary course that addresses a basic human question from the perspectives of the literary, visual, and musical arts.
- HIS203 Interactions: The West in the World I Credits: 3 or
- HIS204 Interactions: The West in the World II Credits: 3
How Shall We Live? Students explore this question in their junior and senior years. (6 credits)
- Religion: Faith, Religion, and Social Justice Credits: 3
Students take one Religion course developed with this theme at its center.
- Philosophy: Ethics, Values, and Moral Choices Credits: 3
Students take one Philosophy course developed with this theme at its center.
What, then, Shall We Do? Students explore this question in their junior or senior year. (3 credits)
- Capstone: Justice and Global Responsibility Credits: 3
Students take one of a number of offerings under Justice and Global Responsibility. This seminar serves as the culmination of the Common Core. Informed by problem-solving pedagogy, this seminar enhances the student’s connection with the Catholic vision of the University by focusing on justice and global responsibility.
Area Distribution Courses: The Core Complement
Humanities and Social Sciences (6 credits)
- One course from: English, History, Modern Language, Philosophy, Religious Studies Credits: 3
- One course from: Economics, Geography, Political Science, Psychology, or Sociology Credits: 3
Mathematics and Natural Sciences (6 credits)
- One course in Mathematics: MA112 College Algebra or above Credits: 3
- One course from: Computer Science, Mathematics, Biology, Chemistry, or Physical Science Credits: 3-4
Culture through Language (6 credits)
Students must demonstrate university-level introductory competency in a language other than English.
General Electives (21 credits)
Degree Requirements (minimum 120 credits)
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