Mar 28, 2024  
2021-2022 Rivier University Academic Catalog 
    
2021-2022 Rivier University Academic Catalog [ARCHIVED CATALOG]

Bachelor of Science in Marketing (Day)


Return to {$returnto_text} Return to: Majors and Programs

The marketing program is intended to prepare individuals for marketing responsibilities in industry, nonprofit, and service organizations. The combination of liberal arts, solid business fundamentals, and specific marketing courses provides the framework needed for successful marketing careers. Learners will be required to fulfill at least one internship. The program allows for a smooth transition to the Masters in Business Administration (M.B.A.) program.

Major Requirements (57 credits)


General Education Requirements (42-45 credits)


Associated with General Core


Who is My Neighbor?  Students explore this question in their second and third years.(6 credits)

  • HUM200 Literature, Art, and the Human Credits: 3
    Students take one -200 level interdisciplinary course that addresses a basic human question from the perspectives of the literary, visual, and musical arts.
  • HIS203 Interactions: The West in the World I Credits: 3 or
  • HIS204 Interactions: The West in the World II Credits: 3

How Shall We Live? Students explore this question in their junior and senior years. (6 credits)

  • Religion: Faith, Religion, and Social Justice Credits: 3
    Students take one Religion course developed with this theme at its center.
  • Philosophy: Ethics, Values, and Moral Choices Credits: 3
    Students take one Philosophy course developed with this theme at its center.

What, then, Shall We Do?  Students explore this question in their junior or senior year. (3 credits)

  • Capstone: Justice and Global Responsibility Credits: 3
    Students take one of a number of offerings under Justice and Global Responsibility. This seminar serves as the culmination of the Common Core. Informed by problem-solving pedagogy, this seminar enhances the student’s connection with the Catholic vision of the University by focusing on justice and global responsibility.

Area Distribution Courses: The Core Complement
Humanities and Social Sciences (6 credits)

  • One course from: English, History, Modern Language, Philosophy, Religious Studies Credits: 3
  • One course from: Economics, Geography, Political Science, Psychology, or Sociology Credits: 3

Mathematics and Natural Sciences (6 credits)

  • One course in Mathematics:  MA112 College Algebra or above Credits: 3
  • One course from: Computer Science, Mathematics, Biology, Chemistry, or Physical Science Credits: 3-4

Culture through Language (6 credits)
Students must demonstrate university-level introductory competency in a language other than English.

General Electives (21 credits)


Degree Requirements (minimum 120 credits)


Return to {$returnto_text} Return to: Majors and Programs