Nov 30, 2020  
2020-2021 Rivier Academic Catalog 
    
2020-2021 Rivier Academic Catalog

Master of Business Administration in Management with Marketing Concentration


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The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. All courses within the business program will stress the importance of critical thinking skills to analyze situations, compare and contrast the opportunities provided by technology for the organization, utilize effective communication techniques, and evaluate situations that present potential legal, ethical, and social sustainability issues and develop solutions for those issues.

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