Master of Business Administration in Management with Concentration in Marketing

The Master of Business Administration with Concentration in Marketing degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. All courses within the business program will stress the importance of critical thinking skills to analyze situations, comparing and contrasting the opportunities provided by technology for the organization, utilizing effective communication techniques, and evaluating situations that present potential legal, ethical, and social sustainable issues and developing solutions for those issues.