Mar 29, 2024  
2021-2022 Rivier University Academic Catalog 
    
2021-2022 Rivier University Academic Catalog [ARCHIVED CATALOG]

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BUS 687 - Strategic Brand Management


With the rapidly changing environment affecting businesses and organizations of all types and sizes, students in this course will gain an applied understanding of brands and brand equity The ins-and-outs of how to craft a marketing strategy to leverage the brand assets will be covered in this course.

Credits: 3



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