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May 08, 2024
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BUS 335 - Digital Media: Market Trends and Opportunities
This course will develop a student’s understanding of how to manage a cross-section of digital platforms. Students will learn and apply basic digital marketing and analytic concepts and be provided with an overview of different online marketing tools and strategies. The topics will include the utilization of websites, e-Commerce, social media, and mobile platforms. Techniques for engaging with followers and for managing online customer relationships will also be covered.
Prerequisites & Notes
Offered: Every Spring Semester
Credits: 3
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