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May 18, 2024
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BUS 215 - Principles of Marketing
Students will understand the role of marketing in proft and nonprofit organizations and its relationship and interaction with all the other functions of an organization. They will study the overall marketing process, as well as the individual components of the marketing mix (product, pricing, promotion and distribution) of a product/brand. They will prepare a marketing plan and develop key strategies for each component of the marketing mix through exposure to real life case studies.
Credits: 3
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