May 06, 2024  
2023-2024 Rivier Academic Catalog 
    
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2023-2024 Rivier Academic Catalog

Course Descriptions

 

Business
  

  • BUS 681 - Healthcare Marketing Strategies

    This course is designed to prepare students to explore the healthcare environment, with an eye towards understanding how to market and communicate within this multi-faceted industry. From identifying a target market to the preparation of an extensive integrated marketing communications (IMC) program, including public relations, the graduate adult learner will be immersed in the analysis, synthesis, decision-making, creation, and execution of an IMC plan that communicates “one, clear, consistent” message to all healthcare stakeholders. Focus will be on reaching employees, the community, the target market to which the healthcare organization wishes to promote itself, its investors, and others. Considerable research will be the hallmark of a well-written IMC Plan.

    Prerequisites & Notes
    Offered: Every spring

    Credits: 3