May 06, 2024  
2023-2024 Rivier Academic Catalog 
    
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2023-2024 Rivier Academic Catalog

Course Descriptions

 

Business
  

  • BUS 581 - Digital Marketing & Analytics

    This course explores the key trends in the digital world of marketing. The course will cover such things as website design that leads to conversion, search marketing, social media selling, content marketing, persona development and more. Students will cover basic digital marketing and analytic concepts and be provided with an overview of different online marketing tools and strategies.

    Prerequisites & Notes
    Offered: Every spring

    Credits: 3