Apr 28, 2024  
2023-2024 Rivier Academic Catalog 
    
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2023-2024 Rivier Academic Catalog

Course Descriptions

 

Business
  

  • BUS 335 - Digital Media: Market Trends and Opportunities

    This course will develop a student’s understanding of how to manage a cross-section of digital platforms. Students will learn and apply basic digital marketing and analytic concepts and be provided with an overview of different online marketing tools and strategies. The topics will include the utilization of websites, e-Commerce, social media, and mobile platforms. Techniques for engaging with followers and for managing online customer relationships will also be covered.

    Prerequisites & Notes
    Offered: Every Spring Semester

    Credits: 3