Apr 28, 2024  
2023-2024 Rivier Academic Catalog 
    
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2023-2024 Rivier Academic Catalog

Course Descriptions

 

Business
  

  • BUS 215 - Principles of Marketing

    Students will explore the role of marketing in for-profit and non-profit organizations and its relationship and interaction with all the other functions of an organization. Students will study the overall marketing process, as well as the individual components of the marketing mix (product, pricing, promotion, and distribution) of a product/service. They will prepare a marketing plan and develop key strategies for each component of the marketing mix through exposure to real-life case studies.

    Prerequisites & Notes
    Offered: Every Spring Semester

    Credits: 3