Oct 07, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog

Master of Business Administration in Management with Marketing Concentration


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The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. 

Student Learning Outcomes

  • Research and evaluate situational data for the purposes of making better strategic marketing decisions.
  • Synthesize critical thinking logically and analytically about complex local and global problems.
  • Evaluate and communicate effectively in a range of strategic business environments.
  • Assess individual and societal responsibility when encountering new environments and complex challenges.
  • Analyze and reflect upon the diversity inherent in one’s personal beliefs and biases to understand their role in contributing to the complexity of human interactions within an organization.
  • Compare and contrast the social, ethical, and global responsibilities within management positions with special attention to the Catholic social teaching.

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