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Oct 07, 2024
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2024-2025 Academic Catalog
Master of Business Administration in Management with Marketing Concentration
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The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management.
Student Learning Outcomes
- Research and evaluate situational data for the purposes of making better strategic marketing decisions.
- Synthesize critical thinking logically and analytically about complex local and global problems.
- Evaluate and communicate effectively in a range of strategic business environments.
- Assess individual and societal responsibility when encountering new environments and complex challenges.
- Analyze and reflect upon the diversity inherent in one’s personal beliefs and biases to understand their role in contributing to the complexity of human interactions within an organization.
- Compare and contrast the social, ethical, and global responsibilities within management positions with special attention to the Catholic social teaching.
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Core Requirements (27 credits)
Marketing Concentration Requirements: (9 credits)
Degree Requirements (36 credits)
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