May 02, 2024  
2023-2024 Rivier Academic Catalog 
    
2023-2024 Rivier Academic Catalog

Master of Business Administration in Management with Marketing Concentration


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The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. 

Student Learning Outcomes

  • Research and evaluate situational data for the purposes of making better strategic marketing decisions.
  • Synthesize critical thinking logically and analytically about complex local and global problems.
  • Evaluate and communicate effectively in a range of strategic business environments.
  • Create the diversity and complexity of human relationships involved in an organization.
  • Examine the social, ethical, and global responsibilities within management positions with special attention to the Catholic intellectual tradition.

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