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Dec 04, 2024
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2023-2024 Rivier Academic Catalog [ARCHIVED CATALOG]
Master of Business Administration in Management with Marketing Concentration
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The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management.
Student Learning Outcomes
- Research and evaluate situational data for the purposes of making better strategic marketing decisions.
- Synthesize critical thinking logically and analytically about complex local and global problems.
- Evaluate and communicate effectively in a range of strategic business environments.
- Create the diversity and complexity of human relationships involved in an organization.
- Examine the social, ethical, and global responsibilities within management positions with special attention to the Catholic intellectual tradition.
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Core Courses (21 credits)
Choose 2 of the following: (6 credits)
Marketing Concentration Courses: choose 3 (9 credits)
Degree Requirements (36 credits)
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