The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management.
Student Learning Outcomes
Research and evaluate situational data for the purposes of making better strategic marketing decisions.
Synthesize critical thinking logically and analytically about complex local and global problems.
Evaluate and communicate effectively in a range of strategic business environments.
Create the diversity and complexity of human relationships involved in an organization.
Examine the social, ethical, and global responsibilities within management positions with special attention to the Catholic intellectual tradition.