Feb 28, 2024  
2022-2023 Rivier University Academic Catalog 
2022-2023 Rivier University Academic Catalog [ARCHIVED CATALOG]

Master of Business Administration in Management with Marketing Concentration

The Master of Business Administration with Marketing Concentration degree program provides both a broad-based competency in leadership, problem-solving, strategic management as well as specialized education in the areas of digital marketing and analytics, sales management and strategic brand management. 

Student Learning Outcomes

  • Research and evaluate situational data for the purposes of making better strategic marketing decisions.
  • Synthesize critical thinking logically and analytically about complex local and global problems.
  • Evaluate and communicate effectively in a range of strategic business environments.
  • Create the diversity and complexity of human relationships involved in an organization.
  • Examine the social, ethical, and global responsibilities within management positions with special attention to the Catholic intellectual tradition.