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Mar 28, 2024
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2019-2020 Rivier Academic Catalog [ARCHIVED CATALOG]
Bachelor of Science in Marketing (Day)
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Return to: Academic Majors and Programs
The marketing program is intended to prepare individuals for marketing responsibilities in industry, nonprofit, and service organizations. The combination of liberal arts, solid business fundamentals and specific marketing courses provides the framework needed for successful marketing careers. Learners will be required to fulfill at least one internship. The program allows for a smooth transition to the Master’s in Business Administration (M.B.A.) program.
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Major Requirements (57 credits)
Business Core (42 credits)
Related Marketing Courses (15 credits)
General Education Requirements (42-45 credits)
- ENG 115 - Expositions and Arguments Credits: 3
- REL 115 - The Dignity of Creaton: God and the Created Order Credits: 3
- LNS 108 - Student Success: Campus to Community I Credits: 1
- LNS 109 - Student Success: Campus to Community II Credits: 1
- BIO 112 - Stewards of the Living World Credits: 3
- SL 100 - Serving the World Credits: 1
- MA 112 - College Algebra Credits: 3
Who is My Neighbor? tudents explore this question in their second and third years.(6 credits)
- HUM200+ Humanities: Literature, Art, and the Human
Students take one -200 level interdisciplinary course that addresses a basic human question from the perspectives of the literary, visual, and musical arts. Credits: 3
- HIS203 Interactions: The West in the World I Credits: 3 or
- HIS204 Interactions: The West in the World II Credits: 3
How Shall We Live? Students explore this question in their junior and senior years. (6 credits)
- Religion: Faith, Religion, and Social Justice Credits: 3
Students take one Religion course developed with this theme at its center.
- Philosophy: Ethics, Values, and Moral Choices Credits: 3
Students take one Philosophy course developed with this theme at its center.
What, then, Shall We Do? tudents explore this question in their junior or senior year. (3 credits)
- Capstone: Justice and Global Responsibility Credits: 3
Students take one of a number of offerings under Justice and Global Responsibility. This seminar serves as the culmination of the Common Core. Informed by problem-solving pedagogy, this seminar enhances the student’s connection with the Catholic vision of the University by focusing on justice and global responsibility.
Area Distribution Courses: The Core Complement
Humanities and Social Sciences (6 credits)
- One course from: English, History, Modern Language, Philosophy, Religious Studies Credits: 3
- One course from: Economics, Geography, Political Science, Psychology, or Sociology Credits: 3
Mathematics and Natural Sciences (6 credits)
- One course in Mathematics: MA112 College Algebra or above Credits: 3
- One course from: Computer Science, Mathematics, Biology, Chemistry, or Physical Science Credits: 3-4
Culture through Language (6 credits)
Students must demonstrate university-level introductory competency in a language other than English.
General Electives (21 credits)
Degree Requirements (minimum 120 credits)
SAMPLE DEGREE PLAN
Marketing, Bachelor of Science (Day)
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Year 1 - Fall
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Year 1 - Spring
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ENG115
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FYS: Exposition & Arguments
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3 cr
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REL115
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FYS: God & Created Order
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3 cr
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BUS175
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Principles of Management
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3 cr
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BUS180
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Business Communication
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3 cr
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BUS190
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Spreadsheet Applications
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3 cr
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BUS215
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Principle of Marketing
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3 cr
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Modern Language
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3 cr
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Modern Language
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3 cr
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MA112
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College Algebra or above
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3 cr
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MA110
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Intro to Statistics
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3 cr
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LNS108
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WC: Student Success I
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1 cr
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LNS109
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WC: Student Success II
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1 cr
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16
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16
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Year 2 - Fall
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Year 2 - Spring
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BUS220
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Financial Accounting I
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3 cr
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BUS309
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Managerial Accounting
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3 cr
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BUS224
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Macroeconomics
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3 cr
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BUS225
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Microeconomics
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3 cr
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BUS229
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Advertising Mgt & Promos
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3 cr
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BIO112
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Stewards of the Living World
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3 cr
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HIS203/204
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West in the World I or II
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3 cr
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General Elective
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3 cr
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General Elective
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3 cr
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HUM200
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Literature, Art & Human
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3 cr
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SL100
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SL: Serving the World
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1 cr
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16
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15
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Year 3 - Fall
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Year 3 - Spring
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BUS295
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Business Law
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3 cr
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BUS___
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Concentration Course*
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3 cr
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BUS319
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Managerial Finance
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3 cr
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BUS___
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Concentration Course*
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3 cr
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General Elective
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3 cr
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General Elective
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3 cr
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Humanities Elective
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3 cr
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JYS___
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Junior Year Seminar
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3 cr
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PHI ___
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Philosophy Elective
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3 cr
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REL___
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Religion Elective
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3 cr
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15
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15
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Year 4 - Fall
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Year 4 - Spring
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BUS327
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Marketing Research
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3 cr
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BUS479
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Strategic Management
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3 cr
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BUS449
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Business Seminar & Beyond
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3 cr
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BUS___
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Concentration Course*
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3 cr
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BUS495
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Internship
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3 cr
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Natural Science Elective
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3 cr
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Social Science Elective
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3 cr
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General Elective
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3 cr
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General Elective
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3 cr
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General Elective
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3 cr
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15
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15
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*Choose three from: BUS214 - Internship Seminar
BUS226 - Principles of Project Management
BUS323 - Consumer Behavior
BUS331 - Culture of Social Media
BUS342 - Sports and Entertainment Marketing
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Return to: Academic Majors and Programs
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