Nov 18, 2019  
2019-2020 Rivier Academic Catalog 
    
2019-2020 Rivier Academic Catalog

Bachelor of Science in Marketing (Day)


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The marketing program is intended to prepare individuals for marketing responsibilities in industry, nonprofit, and service organizations. The combination of liberal arts, solid business fundamentals and specific marketing courses provides the framework needed for successful marketing careers. Learners will be required to fulfill at least one internship. The program allows for a smooth transition to the Master’s in Business Administration (M.B.A.) program.

Major Requirements (57 credits)


General Education Requirements (42-45 credits)


  • ENG 115 - Expositions and Arguments Credits: 3
  • REL 115 - The Dignity of Creaton: God and the Created Order Credits: 3
  • LNS 108 - Student Success: Campus to Community I Credits: 1
  • LNS 109 - Student Success: Campus to Community II Credits: 1
  • BIO 112 - Stewards of the Living World Credits: 3
  • SL 100 - Serving the World Credits: 1
  • MA 112 - College Algebra Credits: 3
  • Who is My Neighbor?  tudents explore this question in their second and third years.(6 credits)

    • HUM200+ Humanities: Literature, Art, and the Human
      Students take one -200 level interdisciplinary course that addresses a basic human question from the perspectives of the literary, visual, and musical arts. Credits: 3
    • HIS203 Interactions: The West in the World I Credits: 3 or
    • HIS204 Interactions: The West in the World II Credits: 3

    How Shall We Live? Students explore this question in their junior and senior years. (6 credits)

    • Religion: Faith, Religion, and Social Justice Credits: 3
      Students take one Religion course developed with this theme at its center.
    • Philosophy: Ethics, Values, and Moral Choices Credits: 3
      Students take one Philosophy course developed with this theme at its center.

    What, then, Shall We Do?  tudents explore this question in their junior or senior year. (3 credits)

    • Capstone: Justice and Global Responsibility Credits: 3
      Students take one of a number of offerings under Justice and Global Responsibility. This seminar serves as the culmination of the Common Core. Informed by problem-solving pedagogy, this seminar enhances the student’s connection with the Catholic vision of the University by focusing on justice and global responsibility.

    Area Distribution Courses: The Core Complement
    Humanities and Social Sciences (6 credits)

    • One course from: English, History, Modern Language, Philosophy, Religious Studies Credits: 3
    • One course from: Economics, Geography, Political Science, Psychology, or Sociology Credits: 3

    Mathematics and Natural Sciences (6 credits)

    • One course in Mathematics:  MA112 College Algebra or above Credits: 3
    • One course from: Computer Science, Mathematics, Biology, Chemistry, or Physical Science Credits: 3-4

    Culture through Language (6 credits)
    Students must demonstrate university-level introductory competency in a language other than English.

General Electives (21 credits)


Degree Requirements (minimum 120 credits)


SAMPLE DEGREE PLAN


Marketing, Bachelor of Science (Day)

Year 1 - Fall

Year 1 - Spring

ENG115

FYS: Exposition & Arguments

3 cr

REL115

FYS: God & Created Order

3 cr

BUS175

Principles of Management

3 cr

BUS180

Business Communication

3 cr

BUS190

Spreadsheet Applications

3 cr

BUS215

Principle of Marketing

3 cr

___ ___

Modern Language

3 cr

___ ___

Modern Language

3 cr

MA112

College Algebra or above

3 cr

MA110  

Intro to Statistics

3 cr

LNS108 

WC: Student Success I

1 cr

LNS109

WC: Student Success II

1 cr

 

 

16

 

 

16

Year 2 - Fall

Year 2 - Spring

BUS220

Financial Accounting I

3 cr

BUS309

Managerial Accounting

3 cr

BUS224

Macroeconomics

3 cr

BUS225

Microeconomics

3 cr

BUS229

Advertising Mgt & Promos  

3 cr

BIO112

Stewards of the Living World

3 cr

HIS203/204

West in the World I or II

3 cr

___ ___

General Elective

3 cr

___ ___

General Elective

3 cr

HUM200

Literature, Art & Human

3 cr

SL100

SL: Serving the World

1 cr

 

 

 

 

 

16

 

 

15

Year 3 - Fall

Year 3 - Spring

BUS295

Business Law

3 cr

BUS___

Concentration Course*

3 cr

BUS319

Managerial Finance

3 cr

BUS___

Concentration Course*

3 cr

___ ___

General Elective

3 cr

___ ___

General Elective

3 cr

___ ___

Humanities Elective

3 cr

JYS___

Junior Year Seminar

3 cr

PHI ___

Philosophy Elective

3 cr

REL___

Religion Elective

3 cr

 

 

15

 

 

15

Year 4 - Fall

Year 4 - Spring

BUS327

Marketing Research

3 cr

BUS479

Strategic Management

3 cr

BUS449

Business Seminar & Beyond

3 cr

BUS___

Concentration Course*

3 cr

BUS495

Internship

3 cr

___ ___

Natural Science Elective

3 cr

___ ___

Social Science Elective

3 cr

___ ___

General Elective

3 cr

___ ___

General Elective

3 cr

___ ___

General Elective

3 cr

 

 

15

 

 

15

*Choose three from:          BUS214 - Internship Seminar

                                             BUS226 - Principles of Project Management

                                             BUS323 - Consumer Behavior

                                             BUS331 - Culture of Social Media

                                             BUS342 - Sports and Entertainment Marketing

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