Aug 18, 2022  
2021-2022 Rivier University Academic Catalog 
    
2021-2022 Rivier University Academic Catalog [ARCHIVED CATALOG]

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BUS 682 - Marketing Research and Analysis


Topics to be covered include gathering information, marketing problem definition, preparation of the research plan, selecting methods of collecting data, questionnaires, interpreting and analyzing data, and using research results for marketing decision making. Special attention will be given to setting up and maintaining customer/ prospect databases.

Credits: 3



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