Oct 26, 2021  
2020-2021 Rivier Academic Catalog 
    
2020-2021 Rivier Academic Catalog [ARCHIVED CATALOG]

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BUS 650 - Electronic Business for Managers


This course encompasses the current impacts that managerial issues and practices associated with electronic commerce must plan and strategize. This course explores strategy, management and best practices associated with electronic commerce. The course will examine the influence of e-commerce on marketing, advertising, sales, supply chain structure, and distribution. In addition, effective e-commerce solutions will be designed to increase profitability, gain market share, improve customer service, and deliver products effectively and efficiently.

Credits: 3



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