May 16, 2021  
2020-2021 Rivier Academic Catalog 
    
2020-2021 Rivier Academic Catalog
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BUS 581 - Digital Marketing & Analytics


This course explores the key trends in the digital world of marketing. The course will cover such things as website design that leads to conversion, search marketing, social media selling, content marketing, persona development and more. Students will cover basic digital marketing and analytic concepts and be provided with an overview of different online marketing tools and strategies.

Credits: 3



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