Oct 26, 2021  
2020-2021 Rivier Academic Catalog 
    
2020-2021 Rivier Academic Catalog [ARCHIVED CATALOG]

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BUS 323 - Consumer Behavior


Students will investigate the often complex task of determining how and why consumers obtain, use and dispose of goods and services. Demographic factors, psychological variables, situational economic climate, and marketing forces all have an impact on the buying decisions of consumers. Successful marketers study past consumer behavior and try to predict how target market consumers will react in the current marketplace. This course will use a variety of learning methods including models and applied real-life case studies as a way of understanding the dynamics of consumer behavior. Prerequisites & Notes: BUS 215

Prerequisites & Notes
  

Credits: 3



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