Sep 23, 2021  
2020-2021 Rivier Academic Catalog 
2020-2021 Rivier Academic Catalog [ARCHIVED CATALOG]

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BUS 229 - Advertising Management and Promotions

Students will study and practice the specific steps required to manage the advertising development of consumer brands based on knowledge of the specific product category needs and competitive frameworks. Students will prepare a promotional plan incorporating strategic-minded brand positioning and advertising campaign strategies.

Prerequisites & Notes

Credits: 3

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