Sep 22, 2021  
2020-2021 Rivier Academic Catalog 
    
2020-2021 Rivier Academic Catalog [ARCHIVED CATALOG]

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BUS 215 - Principles of Marketing


Students will explore the role of marketing in for-profit and not-for-profit organizations and its relationship and interaction with all the other functions of an organization. Students will study the overall marketing process, as well as the individual components of the marketing mix (product, pricing, promotion and distribution) of a product/service. They will prepare a marketing plan and develop key strategies for each component of the marketing mix through exposure to real-life case studies.

Credits: 3



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