Dec 16, 2018  
2018-2019 Graduate Catalog 
    
2018-2019 Graduate Catalog
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BUS 581 - Digital Marketing & Analytics


This course explores the key trends in the digital world of marketing. The course will cover such things as website design that leads to conversion, search marketing, social media selling, content marketing, persona development and more. Students will cover basic digital marketing and analytical concepts and provide an overview to different online marketing tools and strategies.

Credits: 3



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