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    Rivier University
  Jan 19, 2018
2017-2018 Graduate Catalog
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BUS 687 - Strategic Brand Management

With the rapidly changing environment affecting businesses and organizations of all types and sizes, students in this course will learn the conceptual understanding of brands and brand equity (e.g., brand loyalty, name awareness, etc.). The ins-and-outs of how to craft a marketing strategy to leverage the brand assets will be covered in this course. 

Credits: 3

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