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    Rivier University
   
 
  Nov 23, 2017
 
 
    
2017-2018 Graduate Catalog
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BUS 581 - Digital Marketing & Analytics


This course explores the key trends in the digital world of marketing. The course will cover such things as website design that leads to conversion, search marketing, social media selling, content marketing, persona development and more. Students will cover basic digital marketing and analytical concepts and provide an overview to different online marketing tools and strategies.

Credits: 3



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