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    Rivier University
  Oct 18, 2017
2017-2018 Graduate Catalog
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BUS 683 - Healthcare Market Planning

This course will analyze marketing issues and strategies related to different types of healthcare providers. It also focuses on consumer behaviors, market analysis, promotional strategies and tactics and examines the issues of enterprise responses to market wants and needs in a dynamic environment. Students will learn about strategic market planning alliances and mergers, and creative approaches to getting the community involved in the delivery of services throughout the healthcare continuum.



Credits: 3

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