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    Rivier University
  Nov 23, 2017
2017-2018 Graduate Catalog
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BUS 590 - Public Relations and Decision Making

This course is designed to prepare students to public relations activities from a variety of different types of an organization-it being not-for-profit, to a small business, to a multinational corporation. The course will explore on how public relations deals with problems such as employee relations, community relations, investor relations, and consumer relations. Throughout this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with all constituencies. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as it apply to studies and analyses.

Credits: 3

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