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    Rivier University
   
 
  Nov 18, 2017
 
 
    
2017-2018 Graduate Catalog
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BUS 682 - Marketing Research and Analysis


Topics to be covered include gathering information, marketing problem definition, preparation of the research plan, selecting methods of collecting data, questionnaires, interpreting and analyzing data, and using research results for marketing decision making. Special attention will be given to setting up and maintaining customer/ prospect databases.

Credits: 3



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