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    Rivier University
  Jan 19, 2018
2017-2018 Graduate Catalog
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BUS 650 - Electronic Business for Managers

This course encompasses the current impacts that managerial issues and practices associated with electronic commerce must plan and strategize. The course will examine the influence of e-commerce on marketing, advertising, sales, supply chain structure, and distribution. In addition, effective e-commerce solutions will be designed to increase profitability, gain market share, improve customer service, and deliver products effectively and efficiently.

Credits: 3

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