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    Rivier University
  Oct 18, 2017
2017-2018 Graduate Catalog
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BUS 523 - Marketing and New Product Development

This course provides graduate students with a thorough understanding of marketing management and new product development principles via the application of these principles to real-world examples. Marketing strategies are developed and critiqued in the content of student-generated new product ideas, product development methods and market launch activities. Focus will also be placed on models for situational analysis, opportunity identification and appraisal, and the application of appropriate marketing research techniques. Each student will use knowledge gained in the course to create and present a new product marketing plan.


Credits: 3

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