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    Rivier University
  Feb 25, 2018
2017-2018 Undergraduate Catalog
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BUS 331 - Culture of Social Media

This course introduces the use of social media as an effective communications tool for brands and organizations. Examining social media campaigns and strategies, and through the process of creating unique campaigns, students learn the technological and cultural connectivity social media channels like Facebook and Twitter have built. Considering the benefits and limitations of social media, this course will focus on strategies and campaigns for effectively leveraging social media as a communications and connection channel.

Credits: 3

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