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    Rivier University
  Feb 25, 2018
2017-2018 Undergraduate Catalog
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BUS 323 - Consumer Behavior

Students will investigate the often complex task of determining how and why consumers obtain, use and dispose of goods and services.  Demographic factors, psychological variables, situational circumstances, and marketing forces all have an impact on our buying decisions.  Successful marketers study past consumer behavior and try to predict how target market consumers will react in the current or existing marketplace.  This course will utilize a variety of learning methods including models and applied real-life case studies as a way of understanding the dynamics of consumer behavior.

Prerequisites & Notes

Credits: 3

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