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    Rivier University
  Feb 25, 2018
2017-2018 Undergraduate Catalog
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BUS 229 - Advertising Management and Promotions

Students will gain knowledge of the specific steps required to manage and focus the advertising development of consumer brands based on superior consumer insights and knowledge of the specific product category benefits and the competitive framework. They will be able to prepare an advertising development plan incorporating a strategic-minded brand positioning and advertising campaign strategies and direct the creative advertising development process in full partnership with an advertising agency.

Prerequisites & Notes

Credits: 3

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